Introducing Roosa, Lavliér's brand ambassador for 2025!

Who? Roosa, 28 years old from Helsinki.

Works in sales at an international expert organization.

"I live an active and social life in the hustle and bustle of downtown Helsinki, but I also balance it with recovery. On weekends, I often start the day at my favorite café with my friends before heading to Pilates or a run – these moments give me energy for everyday life. My free time is spent with my family, fiancé and friends, enjoying new restaurants, style and visuals in all their forms. I love photography and have recently become enthusiastic about making videos – it gives me a new way to express myself creatively. Aesthetics and beautiful details inspire me, and Instagram and TikTok serve as channels where I can share this side of myself. I may seem more reserved on Instagram, but TikTok lets my energetic and bubbly side shine through – that’s where you can see what my days really look like. My dream is to live a long and healthy life, fulfilling myself in my many passions. A warm holiday home would be the icing on the cake. It’s a pleasure and an honor to be part of the Lavlier story. Lavlier is a Finnish, responsible brand that combines style and sustainability. Behind the brand are wonderful guys who I clicked with since day one! Their passion is evident in every detail – from design to manufacturing. I’m looking forward to this collaboration and being able to bring my own vision of aesthetics and visuals to the table as part of Lavlier. We have a lot of fun things coming up – see you soon!”

Rose